/* ==========================================================
   Boojan — design tokens
   ========================================================== */
:root {
  --red: #e60022;
  --red-dark: #b8001b;
  --ink: #0a0a0a;
  --muted: #555;
  --line: #e6e6e6;
  --paper: #ffffff;
  --blush: #f6f1ec;
  --placeholder: #f5f5f5;
  --serif: "EB Garamond", Georgia, serif;
  --sans: "Inter", system-ui, -apple-system, sans-serif;
  --wrap: 1200px;
  --gutter: 32px;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 15px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; }
.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 var(--gutter); }

/* ---------- Typography ---------- */
.eyebrow {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--muted);
}
.eyebrow.red { color: var(--red); }
h1, h2, h3 { font-family: var(--serif); font-weight: 400; margin: 0; letter-spacing: -0.01em; }
.display { font-size: clamp(40px, 6vw, 76px); line-height: 1.02; }
.h1 { font-size: clamp(34px, 4.6vw, 52px); line-height: 1.08; }
.h2 { font-size: clamp(26px, 3vw, 36px); line-height: 1.15; }
.lede { font-size: 17px; color: #222; max-width: 560px; margin: 18px 0 0; }
.red-link { color: var(--red); }
.red-link:hover { text-decoration: underline; }

/* ---------- Header ---------- */
.site-header {
  position: sticky; top: env(safe-area-inset-top, 0px); z-index: 30;
  background: rgba(255,255,255,0.96);
  backdrop-filter: blur(6px);
  border-bottom: 1px solid var(--line);
}
.site-header .wrap { display: flex; align-items: center; justify-content: space-between; height: 64px; }
.logo { display: flex; align-items: center; gap: 12px; }
.logo-img { height: 30px; width: auto; display: block; }

.pill-nav { display: flex; border: 1px solid var(--line); border-radius: 3px; overflow: hidden; }
.pill-nav a, .pill-nav button {
  font-size: 10.5px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase;
  padding: 9px 14px; border: 0; background: transparent; color: var(--ink);
  border-right: 1px solid var(--line);
}
.pill-nav > :last-child { border-right: 0; }
.pill-nav a:hover, .pill-nav button:hover { background: var(--blush); }
.pill-nav .active { background: var(--red); color: #fff; }
.pill-nav .active:hover { background: var(--red-dark); }

/* ---------- Marquee ---------- */
.marquee { border-bottom: 1px solid var(--line); overflow: hidden; white-space: nowrap; padding: 10px 0; }
.marquee-track { display: inline-flex; animation: marquee 40s linear infinite; }
.marquee span {
  font-family: var(--serif); font-style: italic; font-size: 15px; color: #777; padding: 0 28px;
}
.marquee span::after { content: "·"; padding-left: 56px; color: #bbb; font-style: normal; }
@keyframes marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .marquee-track { animation: none; } }

/* ---------- Page intro ---------- */
.page-intro { padding: 56px 0 44px; }
.page-intro .eyebrow { margin-bottom: 18px; }

/* ---------- Product grid ---------- */
.grid {
  display: grid; grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line); border-left: 1px solid var(--line);
}
.card { border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); display: flex; flex-direction: column; }
.card-media { position: relative; aspect-ratio: 1 / 1; overflow: hidden; background: var(--placeholder); }
.card-media img { width: 100%; height: 100%; object-fit: cover; transition: opacity .2s; }
.card:hover .card-media img { opacity: .92; }
.tile { width: 100%; height: 100%; display: grid; place-items: center; background: var(--placeholder); }
.tile-mark { font-family: var(--serif); font-style: italic; font-size: clamp(44px, 6vw, 76px); color: #c4c4c4; line-height: 1; }
.tag {
  position: absolute; top: 14px; left: 14px;
  font-size: 9.5px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase;
  color: #fff; background: var(--red); padding: 6px 9px;
}
.tag.dark { background: var(--ink); }
.card-body { padding: 22px 22px 24px; display: flex; flex-direction: column; flex: 1; }
.card-body .eyebrow { color: var(--red); font-size: 9.5px; margin-bottom: 10px; }
.card-title { font-family: var(--serif); font-size: 23px; line-height: 1.2; margin-bottom: 8px; }
.card-sub { font-size: 13px; color: var(--muted); margin: 0; }
.low { font-size: 13px; color: var(--red); margin: 6px 0 0; }
.card-foot { display: flex; justify-content: space-between; align-items: center; margin-top: auto; padding-top: 24px; }
.price { font-family: var(--serif); font-size: 21px; }
.cta { border: 0; background: none; padding: 0; white-space: nowrap; font-size: 10px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--red); }
.cta:hover { text-decoration: underline; }

.foot-note { padding: 40px 0 56px; color: #333; max-width: 520px; }

/* ---------- Home ---------- */
.hero { display: grid; grid-template-columns: 1.1fr 1fr; gap: 0; border-bottom: 1px solid var(--line); }
.hero-copy { padding: 80px var(--gutter) 72px max(var(--gutter), calc((100vw - var(--wrap)) / 2 + var(--gutter))); }
.hero-copy .eyebrow { margin-bottom: 22px; }
.hero-copy .display em { color: var(--red); }
.hero-actions { display: flex; gap: 14px; margin-top: 34px; flex-wrap: wrap; }
.btn {
  display: inline-block; font-size: 11px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase;
  padding: 15px 24px; border: 1px solid var(--ink); background: var(--ink); color: #fff;
}
.btn:hover { background: var(--red); border-color: var(--red); }
.btn.ghost { background: transparent; color: var(--ink); }
.btn.ghost:hover { background: var(--ink); color: #fff; }
.btn.red { background: var(--red); border-color: var(--red); }
.btn.red:hover { background: var(--red-dark); border-color: var(--red-dark); }
.btn[disabled] { opacity: .45; pointer-events: none; }
.hero-photos { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: var(--line); position: relative; }
.hero-photos img { width: 100%; height: 100%; aspect-ratio: 4 / 5; object-fit: cover; }

.section { padding: 72px 0; }
.section-head { display: flex; justify-content: space-between; align-items: end; gap: 20px; margin-bottom: 32px; flex-wrap: wrap; }
.values { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line); }
.value { padding: 34px 28px 10px 0; }
.value + .value { padding-left: 28px; border-left: 1px solid var(--line); }
.value .num { font-family: var(--serif); font-style: italic; color: var(--red); font-size: 20px; }
.value h3 { font-size: 24px; margin: 8px 0 8px; }
.value p { color: var(--muted); margin: 0; font-size: 14px; }

.quote-band { background: var(--ink); color: #fff; padding: 80px 0; text-align: center; }
.quote-band blockquote { font-family: var(--serif); font-style: italic; font-size: clamp(26px, 3.6vw, 42px); line-height: 1.25; margin: 0 auto; max-width: 820px; }
.quote-band .eyebrow { color: #999; margin-top: 22px; }

/* ---------- Product page ---------- */
.pdp { display: grid; grid-template-columns: 1.35fr 1fr; border-bottom: 1px solid var(--line); align-items: start; }
.pdp-photos { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: var(--line); border-right: 1px solid var(--line); }
.pdp-photos img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; background: var(--placeholder); }
.pdp-placeholder { grid-column: 1 / -1; aspect-ratio: 1 / 1; }
.pdp-photos.gallery { grid-template-columns: 76px 1fr; gap: 16px; padding: 24px; background: #fff; align-items: start; }
.pdp-thumbs { display: flex; flex-direction: column; gap: 10px; }
.pdp-thumbs button { padding: 0; border: 1px solid var(--line); background: var(--placeholder); cursor: pointer; border-radius: 4px; overflow: hidden; }
.pdp-thumbs button[aria-pressed="true"] { border-color: var(--red); box-shadow: 0 0 0 1px var(--red); }
.pdp-thumbs img { display: block; }
.pdp-main { border: 1px solid var(--line); border-radius: 4px; overflow: hidden; }
.pdp-main img { display: block; object-fit: contain; }
.pdp-info { position: sticky; top: calc(env(safe-area-inset-top, 0px) + 88px); padding: 40px var(--gutter) 40px 44px; display: grid; gap: 18px; max-width: 560px; }
.pdp-info .h1 { margin-top: -6px; }
.spec { margin: 6px 0 0; }
.spec div { display: grid; grid-template-columns: 110px 1fr; gap: 16px; padding: 12px 0; border-top: 1px solid var(--line); align-items: baseline; }
.spec div:last-child { border-bottom: 1px solid var(--line); }
.spec dt { font-size: 10px; font-weight: 600; letter-spacing: 0.15em; text-transform: uppercase; color: var(--muted); }
.spec dd { margin: 0; font-size: 14.5px; }
.spec .now { font-family: var(--serif); font-size: 24px; }
.spec .incl { font-size: 11px; color: var(--muted); margin-left: 6px; }
.pdp-info .low { margin: 0; }
.cta.big { font-size: 12px; letter-spacing: 0.16em; display: inline-block; padding: 16px 0; border-top: 2px solid var(--red); border-bottom: 2px solid var(--red); text-align: center; }
.cta.big:hover { background: var(--red); color: #fff; text-decoration: none; }
.cta.buy-meesho { display: inline-flex; align-items: center; justify-content: center; gap: 10px; }
.cta.buy-meesho img { width: 20px; height: 20px; border-radius: 4px; }
.care { margin: 0; font-size: 10.5px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); line-height: 1.8; }
.formula { padding-block: 64px 24px; max-width: 900px; }
.formula .h2 { margin: 12px 0 0; }
.ing-list { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); border-top: 1px solid var(--line); border-left: 1px solid var(--line); margin-top: 36px; }
.ing-list .ing { min-width: 0; }
.ing-list .ing h3 { font-size: 21px; margin: 0 0 6px; }
.formula-cols { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; margin-top: 44px; }
.formula-cols ol, .formula-cols ul { margin: 12px 0 0; padding-left: 20px; color: #333; font-size: 14.5px; }
.formula-cols li { margin-bottom: 6px; }
.details { margin-top: 34px; border-top: 1px solid var(--line); }
.details details { border-bottom: 1px solid var(--line); padding: 16px 0; }
.details summary { cursor: pointer; list-style: none; display: flex; justify-content: space-between; font-family: var(--serif); font-size: 20px; }
.details summary::-webkit-details-marker { display: none; }
.details summary::after { content: "+"; font-family: var(--sans); color: var(--red); }
.details details[open] summary::after { content: "–"; }
.details ul, .details ol { margin: 12px 0 0; padding-left: 20px; color: #333; font-size: 14px; }
.details li { margin-bottom: 4px; }

/* ---------- About ---------- */
.story { display: grid; grid-template-columns: 220px 1fr; gap: 48px; padding: 24px 0 72px; }
.story-body { font-family: var(--serif); font-size: 21px; line-height: 1.55; max-width: 680px; }
.story-body p { margin: 0 0 20px; }
.story-body p:first-child::first-letter { float: left; font-size: 72px; line-height: .9; padding: 6px 10px 0 0; color: var(--red); }
.contact { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; padding: 64px 0 80px; border-top: 1px solid var(--line); }
.contact-list { list-style: none; padding: 0; margin: 26px 0 0; }
.contact-list li { padding: 14px 0; border-bottom: 1px solid var(--line); display: flex; justify-content: space-between; gap: 16px; font-size: 14px; }
.contact-list li span:first-child { color: var(--muted); }
form .field { margin-bottom: 16px; }
form label { display: block; font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; font-weight: 600; margin-bottom: 6px; }
form input, form textarea, form select {
  width: 100%; font: inherit; font-size: 15px; padding: 12px 14px; border: 1px solid var(--line); background: #fff; color: var(--ink); border-radius: 0;
}
form input:focus, form textarea:focus, form select:focus { outline: none; border-color: var(--ink); }
form textarea { min-height: 120px; resize: vertical; }
.form-thanks { display: none; padding: 24px; background: var(--blush); font-family: var(--serif); font-size: 20px; }
.form-thanks.show { display: block; }

/* ---------- Footer ---------- */
.site-footer { border-top: 1px solid var(--line); padding: 44px 0 36px; font-size: 13px; color: var(--muted); }
.footer-grid { display: grid; grid-template-columns: 2fr 1fr 1fr; gap: 32px; }
.footer-grid h4 { font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink); margin: 0 0 12px; font-weight: 600; }
.footer-grid a { display: block; padding: 3px 0; }
.footer-grid a:hover { color: var(--red); }
.footer-brand p { max-width: 320px; margin: 14px 0 0; }
.footer-base { margin-top: 36px; padding-top: 18px; border-top: 1px solid var(--line); display: flex; justify-content: space-between; flex-wrap: wrap; gap: 8px; font-size: 12px; }

/* ---------- Responsive ---------- */
@media (max-width: 960px) {
  .grid { grid-template-columns: repeat(2, 1fr); }
  .hero, .pdp { grid-template-columns: 1fr; }
  .hero-copy { padding: 56px var(--gutter); }
  .pdp-info { position: static; padding: 32px var(--gutter); max-width: none; }
  .pdp-photos { border-right: 0; }
  .pdp-photos.gallery { grid-template-columns: 1fr; padding: 16px var(--gutter); }
  .pdp-thumbs { order: 2; flex-direction: row; overflow-x: auto; }
  .pdp-thumbs button { flex: 0 0 64px; }
  .formula-cols { grid-template-columns: 1fr; gap: 28px; }
  .story { grid-template-columns: 1fr; gap: 16px; }
  .values { grid-template-columns: 1fr 1fr; }
  .value:nth-child(3) { padding-left: 0; border-left: 0; }
  .value:nth-child(n+3) { border-top: 1px solid var(--line); }
  .concern-grid { grid-template-columns: repeat(2, 1fr); }
  .contact { grid-template-columns: 1fr; gap: 40px; }
}
@media (max-width: 640px) {
  :root { --gutter: 16px; }
  .grid { grid-template-columns: 1fr; }
  .values { grid-template-columns: 1fr; }
  .concern-grid { grid-template-columns: 1fr 1fr; }
  .chip-label { min-width: 0; width: 100%; }
  .value, .value + .value { padding: 24px 0; border-left: 0; border-bottom: 1px solid var(--line); }
  .value:nth-child(n+3) { border-top: 0; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .footer-brand { grid-column: 1 / -1; }
  .pill-nav a, .pill-nav button { padding: 9px 10px; letter-spacing: 0.08em; font-size: 10px; }
  .page-intro { padding: 40px 0 32px; }
  .section { padding: 52px 0; }
  .story-body { font-size: 19px; }
}

/* ---------- Pricing ---------- */
.price-wrap { display: inline-flex; align-items: baseline; gap: 6px; flex-wrap: wrap; }
.from { font-size: 11px; color: var(--muted); }
.mrp { font-size: 13px; color: #999; }
.off { font-size: 11px; font-weight: 600; color: var(--red); letter-spacing: 0.04em; }
.tax { font-size: 12px; color: var(--muted); margin: 0 0 10px; }

/* ---------- Shop filters ---------- */
.filters { display: grid; gap: 12px; margin-bottom: 24px; }
.chip-row { display: flex; gap: 8px; flex-wrap: wrap; align-items: center; }
.chip-label { font-size: 10.5px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); min-width: 82px; }
.chip { border: 1px solid var(--line); background: #fff; padding: 7px 13px; font-size: 12.5px; border-radius: 999px; white-space: nowrap; }
.chip:hover { border-color: var(--ink); }
.chip.on { background: var(--red); border-color: var(--red); color: #fff; }
.result-count { font-size: 12px; color: var(--muted); margin: 0 0 12px; }
.grid-empty { grid-column: 1 / -1; padding: 56px 24px; text-align: center; color: var(--muted); border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }

/* ---------- Shop by concern ---------- */
.concern-grid { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.concern { padding: 26px 22px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); display: flex; flex-direction: column; gap: 18px; min-height: 140px; justify-content: space-between; transition: background .2s; }
.concern:hover { background: var(--blush); }
.concern-name { font-family: var(--serif); font-size: 23px; line-height: 1.15; }
.concern-meta { font-size: 10px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--red); }

/* ---------- Product specs ---------- */
.actives { width: 100%; border-collapse: collapse; margin-top: 12px; }
.actives td { padding: 10px 0; border-top: 1px solid var(--line); vertical-align: top; font-size: 14px; }
.actives tr:first-child td { border-top: 0; }
.actives td span { color: var(--muted); font-size: 13px; }
.actives .pct { font-family: var(--serif); font-size: 26px; color: var(--red); width: 84px; line-height: 1.1; }
.inci { font-size: 13px; color: #444; margin: 12px 0 0; }
@media (max-width: 640px) {
}

/* ---------- Boojan product details ---------- */
.soon-note { font-size: 12px; color: var(--muted); font-style: italic; font-family: var(--serif); font-size: 17px; }
.info { margin: 12px 0 0; font-size: 13px; }
.info div { display: grid; grid-template-columns: 130px 1fr; gap: 12px; padding: 8px 0; border-top: 1px solid var(--line); }
.info div:first-child { border-top: 0; }
.info dt { color: var(--muted); }
.info dd { margin: 0; }

/* ---------- Routine ---------- */
.routine { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.step { border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); display: grid; grid-template-columns: 120px 1fr; align-items: center; gap: 8px; padding: 18px 22px 18px 8px; transition: background .2s; }
.step:hover { background: var(--blush); }
.step-shot { aspect-ratio: 1; overflow: hidden; background: var(--placeholder); }
.step-shot img { width: 100%; height: 100%; object-fit: cover; }
.step-shot .tile-mark { font-size: 26px; }
.step .num { font-family: var(--serif); font-style: italic; color: var(--red); font-size: 18px; }
.step h3 { font-size: 22px; margin: 2px 0 4px; }
.step p { margin: 0; font-size: 13px; color: var(--muted); }

/* ---------- Ingredient guide ---------- */
.glossary { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.ing { border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); padding: 24px 22px; }
.ing .kind { font-size: 9.5px; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--red); }
.ing h3 { font-size: 24px; margin: 8px 0 6px; }
.ing p { margin: 0; font-size: 13.5px; color: var(--muted); }

@media (max-width: 960px) {
  .routine { grid-template-columns: 1fr; }
  .glossary { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 640px) {
  .routine, .glossary { grid-template-columns: 1fr; }
  .logo-img { height: 24px; }
  .info div { grid-template-columns: 1fr; gap: 2px; }
}

/* Flat label artwork: shown whole, like a box face on a plain backdrop */
.card-media.artwork, .pdp-photos.artwork img { background: var(--placeholder); }
.card-media.artwork img { object-fit: contain; padding: 7% 0; filter: drop-shadow(0 10px 18px rgba(0,0,0,.12)); }
.pdp-photos.artwork img { object-fit: contain; padding: 8% 0; filter: drop-shadow(0 12px 22px rgba(0,0,0,.12)); }
.pdp-photos.artwork { grid-template-columns: repeat(3, 1fr); }
.pdp-photos.artwork img { aspect-ratio: 1 / 2.4; }